Founded in 2014, we have assisted more than 70 clients with their visual communication challenges, ranging from start-ups, non-profits and academic research consortia to governments and multinational companies.

It is our goal to assist companies, researchers and organizations to get their message across in the most clear, powerful, and visual way.

Origin story

Baryon was founded by Koen Van den Eeckhout, a 33 year old consultant and physics PhD based in Ghent, Belgium, to combine his two passions: effective communication with a scientific or technological approach, and strong visual graphic design. We are a small but highly flexible company, and depending on your challenges we work together with a selection of excellent freelancers in the field of illustration, animation, lay-out and web development. In this way, we ensure that your end result will match and exceed your needs and expectations.

Why Baryon?

Our assets are:

  • a personal approach: every project is preceded and supported by meetings in which we discuss your wishes and suggestions in depth;
  • an analytical eye: thanks to our analytical skillset and scientific experience we are able to present the most complex subjects in a clear and attractive way. We are convinced that building effective visualizations requires both analytical and creative skills;
  • design with a heart: part of our profit directly goes to charities, including:
    • De Zonnebloemblaadjes, organizing weekends and summer camps for children and youngsters with physical disabilities. More information about this organisation can be found on www.zonnebloemblaadjes.be;
    • Lumi, offering a listening ear to youngsters struggling with questions about gender or sexual orientation, and their environment. More information about this organisation can be found on www.lumi.be.

Our partners

We also have a pool of prefered partners in illustration, animation, branding, and web development ready to tackle every part of your project with you.

We have worked together with Studio ZWAM, Oh Snap and Nier for illustrations, Flan Caramel for animation, illyvanilly for layout and branding, and Eskidoos and Fixy for web development.


Some of our clients

statistiek vlaanderen
ghent university
Invest Suite
KU Leuven
Duval union
Artevelde Hogeschool

Our values


Everything great was accomplished by fools who dreamed.


The keys to great design are curiosity, empathy, and different perspectives.


Simplicity is the ultimate sophistication.

What day is it? asked Pooh. Its today, squeaked Piglet. My favorite day, said Pooh.

Eager to turn your complex information into a powerful and attractive infographic or data visualization?

Let us know how we can help.