The main goal of an information design agency is to process complex information and data – which are hard to understand – and turn them into effective visual representations – which are easy to understand.

This goes far beyond just drawing a pretty picture. We take our time to analyze the target audience and fully understand the objectives of the information sharing. We then combine principles of graphic design, data visualization, user experience and interaction design to develop compelling visual narratives optimized to reach these objectives. All of this requires a multi-disciplinary team skilled in analysis, communication, design and development.

The end results can be static, animated or fully interactive charts, infographics, reports, or visual stories. In this way, an information design agency helps businesses, organizations, and scientists to effectively communicate their insights to a wide range of audiences.

The time it takes to create an infographic or interactive report can vary depending on the complexity of the data, the scope of the project, and the level of interactivity required. Each process involves three phases: analysis, design, and development.

For a standard, non-interactive infographic of A4 or A3 size these three phases can be executed in approximately two to four weeks.

An interactive infographic or visual storytelling piece has a longer development phase and will typically require between four and eight weeks.

A fully interactive report has an intense analysis phase in which we process and structure all of the available information, and determine the optimal table of contents and chart types. Dozens of charts need to be designed and built in an online version, and often in a printed version as well. From start to finish, such a report could take two to four months to complete.