Let's turn complex information into powerful visuals!

How can I help you?

01

Infographics

Turn a complex message into a single, striking visual — for your website, social media, or print. Static or interactive.

See examples →

02

Report design

Annual reports, statistical reports, industry publications. I design them to be read — both as interactive websites and as polished print documents.

See examples →

03

Data visualization

Interactive charts, custom data tools, and visual explorations. From raw spreadsheets to clear, navigable insights your audience can actually understand.

04

Workshops & keynotes

Practical training in data visualization and chart design for teams — plus keynote presentations on visual communication. Backed by my book Powerful Charts.

Book cover for the 'Powerful Charts' book

Powerful Charts

The Art of Creating Clear, Correct and Beautiful Data Visuals

Ten years of data visualization experience bundled in a practical, hands-on book for everyone who regularly needs to communicate with data!

Selected work

REPORT DESIGN

APPLiA — Annual Statistical Report

The European home appliance industry’s yearly data publication, redesigned as both an interactive website and a print report.

INFOGRAPHICS

Université de Liège — Research Infographics

Seven infographics translating complex academic research into clear, visually engaging summaries.

DATA VISUALIZATION

OVAM & CE Center — Circular Economy Monitor

Belgium’s circular economy data, transformed into an accessible, interactive data experience with hundreds of custom charts.

WORKSHOPS & KEYNOTES

Nerdland Festival — Keynote Presentation

A keynote on data visualization and visual communication for an audience of 500+, bringing the ideas from Powerful Charts to the stage.

12+

Years designing infographics, reports, and data visualizations.

PhD

In Physics — I understand complex data because I used to produce it

Book

Powerful Charts — a practical guide to clear and beautiful chart design

EU

Clients across Europe — trade associations, government, academia

About

Baryon is my studio

Based in Herzele, Belgium

I’m Koen Van den Eeckhout. I founded Baryon over a decade ago to do one thing well: turn complex information into visuals that are clear, correct, and beautiful.

I work with trade associations, government agencies, research institutions, and companies who have important data but struggle to communicate it effectively. Every project starts with understanding the data and the audience — the design follows from there.

When a project calls for it, I collaborate with specialists in illustration, animation, and web development. But the analytical and design work is always mine.

Some of my clients

From the blog

Side-by-side comparison of two bar chart versions showing the number of inhabitants per paid political mandate across EU27 countries, ranked from lowest to highest. The left version labels countries with two-letter abbreviations (FR, CZ, SI, etc.), while the right version uses full country names (France, Czechia, Slovenia, etc.). Both show identical data: France has the lowest ratio at 134 inhabitants per mandate, rising through the EU27 average of 385 (highlighted in dark blue), up to Latvia with the highest ratio at 2,570. Source: European Committee of the Regions and VRT NWS.

Avoiding abbreviations

People are lazy. Make it as easy as possible for them to see what you are trying to show. There are tons of ways to reduce mental noise in your charts, but one of the easiest is avoiding abbreviations.

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Three-panel spread: the Nature magazine cover for 23 July 2026, featuring a detailed pencil-and-ink illustration of a rhinoceros beetle alongside drafting tools; a magazine page for the article 'Three Tips to Avoid AI Image Mistakes in Science' with an abstract red-and-blue line illustration of a hand and pencil; and a painted illustration of a hornbill's head with two circular inset diagrams showing colorful cross-sections of its skull anatomy.

The uncomfortable relationship between scientific illustrations and AI

Scientific journal Nature devoted the headline of its 23 July 2026 issue to “the human art of scientific illustration in the age of artificial intelligence”. Of course, that sparked my attention.

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Review: Info We Trust

Info We Trust is an ambitious, visually stunning book that sits somewhere between philosophy, information design, and a collection of visual essays.

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I am really into visual communication!

Every now and then I send out a newsletter with latest work, handpicked inspirational infographics, must-read blog posts, upcoming dates for workshops and presentations, and links to useful tools and tips. Leave your email address here and I’ll add you to my mailing list of awesome people!

Eager to turn your complex data into powerful and attractive information graphics?

Send me a messageBook a 30-min call