Making a data visual noise-free

Removing noise from a data visual is not only about taking things away such as gridlines, axes or legends. That’s just one part of it, which we could call removing physical noise. Improving the signal-to-noise ratio is often also about adding little things that help our audience better understand the visual. We are helping them by removing mental noise, or mental barriers.

Towards a noise-free data visual

This visual is a concrete example from sports science. It’s a typical chart you could encounter in a scientific article or report. It does, however, contain a lot of noise.

A complex chart taken straight from a scientific article
The same visual redesigned, it is now much clearer.

Based on research by Dr. Eline Lievens, Ghent University

The improved visual on the right presents the same data in a much clearer way. To achieve this, we made a lot of small choices, all meant to remove mental noise and make the chart just a little bit easier to interpret.

A lot of tiny changes…

  • First of all, the message is now loud and clear from the title: we see an increased injury rate in athletes with a specific muscle typology. Remember – a clear visual tells a story, it shouldn’t hide the story from our audience. ‘Original cohort’ is not a very insightful title.
  • We flipped the chart around to talk about ‘injury rate’ rather than ‘cumulative survival’. The latter is a scientific term which might confuse audiences not familiar with it. Athletes are not dying, they are simply getting injured.
  • Having a vertical axis makes the chart hard to read. To know the values, especially on the right-hand side of the chart, we need to take out a ruler to estimate them. The improved visual uses gridlines, making it much easier to see when lines cross a certain percentage.
  • We also removed the legend and confusing abbreviations, and replaced them with direct labelling, clear colours, and explicitly showing the data values.
  • Finally, in a more technical change we switched from stepwise interpolation to linear interpolation of the data points, giving us a more realistic approximation of the growing number of injuries.

…with a lot of impact

That’s a lot of tiny changes to improve the readability of the data visual. Individually, they are not very spectacular or groundbreaking. But together, they can turn a complex chart into a clean visual that’s much faster to interpret, with a much clearer message.

If you want to know more about visualizing data in the right way, you can check out the other videos in this series. Or I invite you to read my book, Powerful Charts, that will give you actionable insights and practical guidelines to create data visuals that truly engage and inspire your audience.

Read more:

Why is data visualization so challenging?

Data visualization is very powerful, but it can also be hard. That’s because a great data visual combines three different aspects simultaneously: clarity, correctness, and beauty.

Read More

Books on a bookshelf - infographics resources

Data visualization resources: all the links you’ll ever need!

You want to start creating clear and attractive data visuals, but don't know where to start? No worries, here's a complete overview of tools, resources and inspiration you can use as a starting point for your designs.

Read More

thumbnail for video 01 - why is data visualization so powerful

Why is data visualization so powerful?

The amount of data coming our way is growing exponentially. In 2021 alone, it is estimated that humankind generated 74 zettabytes of data – that’s about 10,000 GB per person. How on earth are we going to keep this manageable?

Read More

Amazing facts about the brain - teaser

Infographic: Amazing facts about the brain

Did you know that our brain makes up 2% of our body weight, but consumers about 20% of our energy? Did you know that we have a second brain, located in our gut?

Our information designer Sofia made this insightful infographic, giving you an overview of eight amazing facts about the brain!

Read More

Birthday heatmap

How common is your birthday?

Not all birthdays are created equal... in fact, for most countries in the north temperate zone, more people are born in summer (May - August) than in winter (October - January). This heatmap allows you to check how popular your birth date is. It shows the number of people in Belgium for each specific birthday.

Read More

Visualizing complexity by Superdot: interior

Visualizing Complexity: Dataviz book review

Visualizing Complexity is a great new data visualization book published by information design Superdot. Here's our verdict.

Read More

We are really into visual communication!

Every now and then we send out a newsletter with latest work, handpicked inspirational infographics, must-read blog posts, upcoming dates for workshops and presentations, and links to useful tools and tips. Leave your email address here and we’ll add you to our mailing list of awesome people!