Choosing a colour scheme for your infographic
Choosing a colour scheme for your infographics
Choosing the colours for your infographic might not sound like a priority, but a colour scheme can make or break your entire design, no matter how good your structure or your images are.
Stephen Wildish, The importance of colour
There is an extremely large degree of freedom when choosing a colour scheme: whether you prefer light or dark colours, soft pastel tints or flashy saturated colours, playful or very serious, multiple varieties of the same colour or rather highly contrasting accents. For inspiration, just take a look at the ton of website colour scheme examples over at canva.com.
The hidden meaning of colours
Of course, this plethora of options can very quickly turn into a nightmare. If so many colour schemes exist, where should we start? In case of doubt, it’s always a good idea to return to the basics: the psychological meaning of colours.
Every colour might trigger an unconscious response with your audience, to greater or lesser extent. For example, blue is often used to demonstrate trust and stability. This is the reason why many banks choose a blue logo and branding style. Red, on the other hand, is associated with energy or passion, possibly because of its meaning in nature. Red animals or plants mean trouble, danger, “don’t eat me!”.
If your infographic has a historical theme, (light) brown might be a good choice. That is the reason why I have selected it as the main colour of my Nobel Prize in Physics infographic, together with bright orange to draw the attention of the reader. Combined with a washed-out version of the medal in the background, the light brown adds a classical, intelligent feel to the visualization:
Personal project: history of the Nobel Prize in Physics
Does the product, brand, place or theme you’re making an infographic about have a characteristic colour? Then you’re lucky: you have already found the main colour to start building your colour scheme around. Imagine you are making an infographic about the history of Coca-Cola. Red would be the logical — and probably best — choice for that. Or an infographic about the oceans, fishing, and the diversity of marine life? Blue is the colour you need!
Finding inspiring colour schemes
If you don’t feel confident about building your own infographic colour scheme from scratch, there’s no need to worry. The internet is an endless source of inspiration to add colours to your designs. In the past few years, several handy, free tools have emerged to help you with this task.
One of my personal favourites is coolors.co, which suggests a great new colour scheme at the click of a button (or rather, a spacebar stroke). If you like a colour, but not the entire scheme, you can keep it locked while getting new suggestions for the other colours. Or you can simply play with the sliders to modify the hue, saturation or value of the suggested colours. To top it off, there are multiple easy export options available.
Coolors.co colour scheme generator (screenshot)
A somewhat older, but more community-based sit is COLOURlovers. Here, the colours and colour schemes are chosen by the visitors, and you can browse, search, and like your way through an endless collection of them. And if you’re feeling confident, you can of course share your own favourite personal scheme with the entire community.
If you make or find some great infographics using a stunning colour scheme, please share them with us, for example using the comments below! As a start, here are some of my favourite examples with a bold colour scheme choice!
A few thoughts on coffee production (Café du Monde UK)
Survival kit (found on Pinterest, artist unknown)
With Olga in New York City (Nick Felton)
Read more:
How to create a graphical abstract
Graphical abstracts are becoming more and more important. Journal publishers such as Elsevier encourage you to create a concise visual summary of the main findings of your research. But where to start? What steps should you follow to create the perfect graphical abstract for your article? What tools can you use?
Behind the maps
In the 30-day Map Challenge, you are challenged to design a new map every day around a certain topic. I participated in November 2020, and wrote this post to share my thought processes, data sources, tools and results!
Data visualization resources: all the links you’ll ever need!
You want to start creating clear and attractive data visuals, but don't know where to start? No worries, here's a complete overview of tools, resources and inspiration you can use as a starting point for your designs.
Storytelling with Data: Dataviz book review
The Storytelling with Data book has been on my wishlist as long as I can remember, because so many people recommend it as one of the must read dataviz books. So let's see what the fuzz is all about - here's my review!
Uncommon chart types: Slopegraphs
Slopegraphs appear in 'serious' newspapers, but they are very easy to create yourself. Use them if you want to compare how values have changed between two different points in time!
Data visualization in a time of pandemic – #6: Viral scrollytelling
In this final chapter, we’ll dive deeper into some of the insightful stories which have been published about the novel coronavirus and the COVID-19 pandemic. Rather than looking at single charts, we’ll highlight some long-form stories about the origin of the virus, how it works, and how it spread.
We are really into visual communication!
Every now and then we send out a newsletter with latest work, handpicked inspirational infographics, must-read blog posts, upcoming dates for workshops and presentations, and links to useful tools and tips. Leave your email address here and we’ll add you to our mailing list of awesome people!
Improving your graph: a case study
Improving your graph: a case-study
Here’s the thing I love most about visual communication: there’s always room for improvement. As soon as you think a graph or data visualization is finished and perfect, someone else will come along with an idea to make it even better. Take, for example, the excellent series of blogposts “The little of visualization design” by (the amazing) Andy Kirk. How a minor detail can make a visualization so much more awesome!
If you have 15 minutes of spare time, I strongly encourage you to watch the following video, because it’s the perfect example of improving visualizations for dummies, and a great intro for this blog post: https://www.youtube.com/watch?v=IB7crD_paKQ
Summary: Alan Smith, Data Visualization Editor at the Financial Times, shows some great examples of converting ‘meh’ graphs from press releases to awesome visualizations that really tell a story. He also organizes crash courses to teach his fellow journalists how to do this in order to become more ‘data critical’.
In this blogpost, I’d like to do the same for a graph I encountered in my Twitter timeline a few days ago. To come straight to the point, here’s the graph we’ll redesign:
The graph is taken from a (publicly available) research paper on predicting depression from Instagram pictures. In short, the filter you use to prettify your Instagram pictures tells something about how you feel. Okay, to be more precise, there appears to be a correlation between the usage of certain filters and the mental health state of an Instagram user. You can see that in the graph above, but it’s not very clear. Let’s improve that!
Step 1: Readability
I’ve always learned that horizontal words are easier to read than vertical words. So, let’s turn all those words 90° to improve readability. In fact, why not rotate the entire graph? There’s no real added value in the current orientation.
Hey, this just saved us from some serious neck injuries!
Read more:
How to create a graphical abstract
Graphical abstracts are becoming more and more important. Journal publishers such as Elsevier encourage you to create a concise visual summary of the main findings of your research. But where to start? What steps should you follow to create the perfect graphical abstract for your article? What tools can you use?
Behind the maps
In the 30-day Map Challenge, you are challenged to design a new map every day around a certain topic. I participated in November 2020, and wrote this post to share my thought processes, data sources, tools and results!
Data visualization resources: all the links you’ll ever need!
You want to start creating clear and attractive data visuals, but don't know where to start? No worries, here's a complete overview of tools, resources and inspiration you can use as a starting point for your designs.
Storytelling with Data: Dataviz book review
The Storytelling with Data book has been on my wishlist as long as I can remember, because so many people recommend it as one of the must read dataviz books. So let's see what the fuzz is all about - here's my review!
Uncommon chart types: Slopegraphs
Slopegraphs appear in 'serious' newspapers, but they are very easy to create yourself. Use them if you want to compare how values have changed between two different points in time!
Data visualization in a time of pandemic – #6: Viral scrollytelling
In this final chapter, we’ll dive deeper into some of the insightful stories which have been published about the novel coronavirus and the COVID-19 pandemic. Rather than looking at single charts, we’ll highlight some long-form stories about the origin of the virus, how it works, and how it spread.
We are really into visual communication!
Every now and then we send out a newsletter with latest work, handpicked inspirational infographics, must-read blog posts, upcoming dates for workshops and presentations, and links to useful tools and tips. Leave your email address here and we’ll add you to our mailing list of awesome people!
